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City of Toronto Media Relations has issued the following:
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Media Advisory

March 21, 2025

City of Toronto launches “Love Local” campaign and joins “Elbows Up, Canada!” in celebration of economic resilience and national unity

Tomorrow, the City of Toronto will continue to take action in support of local businesses facing United States tariffs and help celebrate Canada through two events.

Mayor Olivia Chow will be joined by Councillor Paula Fletcher (Toronto-Danforth), Jennifer Lay, Executive Director, Riverside BIA, local business leaders and community representatives to officially launch “Love Local”, a campaign that encourages Torontonians to shop local and support Canadian-made products and businesses.

Date: Saturday, March 22
Time: 11 a.m.
Location: 775 Queen St. E.
Parking: Public parking is available on a first come, first serve basis at 111 Broadview Ave.
RSVP: Media are asked to RSVP to media@toronto.ca by 6 p.m.

The “Love Local” campaign is among 10 immediate actions in the Mayor’s Economic Action Plan in Response to United States Tariffs aimed at protecting small businesses, strengthening local supply chains and ensuring economic resilience. More information about the Action Plan can be found on the City’s website: toronto.ca/tariffs.

Elbows Up, Canada!
Later in the afternoon, Mayor Chow will also take part in Elbows Up, Canada!, a family-friendly, non-partisan gathering taking place at Nathan Phillips Square from 2 to 4 p.m. More information about the event can be found at: elbowsup-canada.ca

Toronto is home to more than three million people whose diversity and experiences make this great city Canada’s leading economic engine and one of the world’s most diverse and livable cities. As the fourth largest city in North America, Toronto is a global leader in technology, finance, film, music, culture, innovation and climate action, and consistently places at the top of international rankings due to investments championed by its government, residents and businesses. For more information visit www.toronto.ca or follow us on X at x.com/cityoftoronto, on Instagram at www.instagram.com/cityofto or on Facebook at www.facebook.com/cityofto.

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Media contact: Media Relations, media@toronto.ca

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