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Media Advisory - City of Toronto to dedicate “Taylor Swift Way”

City of Toronto Media Relations has issued the following:
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Media Advisory

November 1, 2024

City of Toronto to dedicate “Taylor Swift Way”

On Monday, Mayor Olivia Chow, Deputy Mayor Jennifer McKelvie (Scarborough-Rouge Park) and Deputy Mayor Ausma Malik (Spadina-Fort York) will be joined by representatives from Rogers and the Daily Bread Food Bank for the unveiling of Taylor Swift Way, in honour of the pop megastar’s upcoming Taylor Swift | The Eras Tour shows at Rogers Centre in Toronto.

Date: Monday, November 4
Time: 8 a.m.
Location: Outside Rogers Centre Gate 13 – northwest corner of ballpark (south of Front Street off Blue Jays Way).
RSVP: Media representatives are requested to RSVP to media@toronto.ca by 6 p.m. today.
TV truck parking: Above ground outside Gate 14 (before ramp to Marriott hotel)
Personal vehicle parking: Complimentary parking is available in the Rogers Centre underground lot; enter off Bremner Boulevard and Van De Water Crescent. Attendees are asked to use gate 13 elevators to access street level after parking.
Notes: Speakers will give formal remarks at a podium, followed by the sign unveiling. Mayor Chow will hold a media scrum after the unveiling.

For the month of November, the City has designated the route from Nathan Phillips Square to Rogers Centre along Queen Street West, John Street, Front Street and Blue Jays Way as Taylor Swift Way with the installation of ceremonial street signs. The signage, created in partnership with Rogers, will be donated to Daily Bread Food Bank to auction after the concert series ends.

Taylor Swift will perform six sold-out shows at Rogers Centre on November 14, 15, 16, 21, 22 and 23. Rogers is the presenting sponsor of Taylor Swift | The Eras Tour in Canada.

About the City of Toronto
Toronto is home to more than three million people whose diversity and experiences make this great city Canada’s leading economic engine and one of the world’s most diverse and livable cities. As the fourth largest city in North America, Toronto is a global leader in technology, finance, film, music, culture, innovation and climate action, and consistently places at the top of international rankings due to investments championed by its government, residents and businesses. For more information visit www.toronto.ca or follow us on X at x.com/cityoftoronto, on Instagram at www.instagram.com/cityofto or on Facebook at www.facebook.com/cityofto.

About Rogers Communications
Rogers is Canada’s leading communications and entertainment company and its shares are publicly traded on the Toronto Stock Exchange (TSX: RCI.A and RCI.B) and on the New York Stock Exchange (NYSE: RCI). For more information, please visit rogers.com or investors.rogers.com.

About Daily Bread Food Bank
Daily Bread Food Bank works towards long-term solutions to end hunger and poverty and runs innovative programs to support individuals living on low incomes and experiencing food insecurity. Daily Bread distributes fresh and shelf-stable food and fresh-cooked meals to 129 member agencies running 205 food programs across Toronto — a network that now serves over 3.3 million client visits per year. Through research and advocacy, Daily Bread also advances meaningful policy change to realize the right to food in our communities. Learn more at dailybread.ca.

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Media contacts:
Media Relations, City of Toronto, media@toronto.ca
Media Relations, Rogers, media@rci.rogers.com
Eva Molina, VP, Marketing and Communications, Daily Bread Food Bank, emolina@dailybread.ca

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